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Photo Media Express Rebranding

Branding Campaign

» Client: Photo Media Express | » Description: New logo, branding, merch and more

Photo Media Express is a sports photography agency from Costa Rica, with a wide experience working in national and international soccer leagues.

Founded in 2012, Photo Media Express, also known as PME images, is turning 10 years old in 2022, so that was the right time to do a rebranding.

Using a more relaxed, almost ludic font selection and adopting the shape of a crest, like a sports team, I wanted to refresh the brand keeping the original color palette and the two horizontal lines.